Orkla India CEO backs FSSAI's push for front-of-pack labels on food - Business Standard

Orkla India’s CEO has publicly endorsed the Food Safety and Standards Authority of India’s (FSSAI) initiative to implement front-of-pack (FOP) nutrition labeling. This move signals a growing trend towards enhanced transparency in food product information, aligning with evolving consumer demand for healthier choices and regulatory pressure. The FSSAI aims to make it easier for consumers to make informed decisions at the point of purchase by providing clear, concise nutritional information directly on the packaging’s front. This development is significant for FMCG manufacturers as it will likely necessitate adjustments in packaging design and potentially the machinery used for printing and labeling, to accommodate new regulatory requirements.

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This FOP labeling push could require upgrades or new investments in labeling machines or printing technologies capable of accurately and efficiently applying the mandated information to diverse packaging formats.

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