Mondelēz, PepsiCo and pladis collaborate to advance food packaging recycling

Three major food companies – Mondelēz, PepsiCo, and pladis – are partnering on a trial in Belgium to test digital watermarking technology for flexible food packaging. The goal is to significantly improve the sorting capabilities of these complex packaging materials within recycling facilities. By embedding invisible digital codes, sorting machines can more accurately identify and separate flexible packaging that is suitable for food-grade recycling. This initiative is a direct response to the growing demand for circular economy solutions and is designed to help meet upcoming European Union regulations for packaging recyclability. The success of this trial could pave the way for wider adoption of digital watermarking, influencing how packaging lines are designed and operated to handle a broader range of recyclable materials.

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This collaboration signals a future where enhanced sorting capabilities will be crucial. Machinery buyers should consider how packaging lines can be adapted or specified to accommodate increasingly sophisticated sorting and identification technologies for a wider range of recyclable materials.

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