ECOVA expands opportunities for plastic reduction in flexible packaging

Rapids Paper + Packaging, through its ECOVA brand, has developed a new commercially available structure that significantly enhances the potential for reducing plastic usage in flexible packaging. This innovation offers brands across the food and consumer goods sectors a viable alternative to traditional plastic-based solutions. The expanded opportunities mean that more product categories can transition to more sustainable packaging formats without compromising performance or shelf-life. This development is crucial for FMCG and pharma companies facing increasing consumer demand and regulatory pressure for reduced environmental impact, pushing them to re-evaluate their packaging material choices and, by extension, the machinery required to run them.

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This advancement in packaging materials may necessitate upgrades or new investments in form-fill-seal (FFS) or HFFS machinery to accommodate the new substrate, impacting procurement decisions for operations engineers.

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